Marketing is both art and science. A solid understanding of marketing is what helps win in a healthy competition. Fresher’s starting new companies or well known as start-ups blast major marketing professionals with questions which they suppose are basic knowledge requirement in marketing. Well, everyone has a point of learning new things. The agenda here […]
Broader Approach The reworking of the substantial data bank and radical analytic solutions has made it attainable for marketers and promoters to establish a user-friendly ambiance for their potential audiences than what prevailed earlier. In this scenario of modern means of communication, the advent of artificial intelligence has carved out a niche for itself in […]
About this Book A business house may spend countless hours and invest loads of pecuniary resources in an attempt to rekindle social media marketing. Also, with so many social media enterprises queued up in the market place, it is painstaking to stand out from the crowd and virtually connect with the target audience. Besides, social […]
The Internet was a luxury a decade back. The mode of communication was the telephone, telegram, and letters. It even took days to communicate with a person from another place. Television and radio provided information on current happenings. Promoting a business needed a lot of money and groundwork in those days. After the evolution of […]
A quick overlook of advertising and marketing. How it is an inseparable part of each business nowadays. Advertising’s basic definition, the dynamics of advertisement. Starting from the scratch about how the whole process of an ad goes, the things that go into a simple ad that we watch every day on our television or mobile […]
Brand Management is the process of managing and uplifting a brand status and marketing. Managing a brand is the most important aspect of branding. A robust brand management system and plan is the backbone of a successful brand. Effective brand management requires one to follow a number of techniques. A brand offers mainly two things […]
To create your own Instagram strategy you will have to follow few steps to plan a clear photographic description of your organisation. The strategy is going to be a great help to profile your product’s dream, of creating great on-brand satisfaction and delivering what the brand promises. I have listed a few points as to […]
The best way to learn about campaigning correctly is to look into previous successful campaigns that made a difference and were able to get the attention they were looking for. Whether it is driving traffic to the website or looking for sales of a product or service, campaigns that are structured strategically can have a […]
Believing that many of you are a fresher, let’s begin with the very basics of this topic “market analysis” and then move on to the complexities step by step. WHAT IS MARKET ANALYSIS? Market analysis is definitely not purged dialect. It’s truly precisely what it sounds like: deciding the attributes one of a kind to […]
About this Book Want to start a new coffee shop or open a new book store, but have doubts on whether there will be adequate sales? Always dreamt of working in the management business but don’t know the rules? Want to begin a start-up company, but don’t know if the news and ideas will reach […]
Digital marketing in the last couple of years has become one of the most common buzzwords. Everyone is discussing digital marketing, and it is the way to grow an online business that is respected by professionals and marketers alike. When the web visitors type the words digital marketing in Google trends, they invariably come across […]
About this Book Digital marketing is a comprehensive term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones and electronic billboards. The main difference between digital marketing and conventional advertising is that digital marketing initiatives are […]
About this Book Negotiation is a major part of a human’s everyday life. From a business deal to settle a political dispute between two countries, negotiation is the most effective tool to solve the problems. The effective negotiation is a science which keeps changing with time as the thinking of the human evolves over the […]
About this Book In the present times, the technology has advanced to such great levels that it has made communication a lot easier than before. With technology, passing of information from the informant to the recipient and vice versa takes lesser time and is not even a complicated process as well. The use of technology […]
About this Book Digital media has come up to be the most powerful medium of communication in the recent times. It has taken the transmission of information to a distinct level by shrinking the world into a tiny space with countless possibilities. Digital Media helps in updating one’s life and simplify everyday activities. Transmission of […]
About this Book Brand plays the role of differentiating products of one producer or manufacturer from another. Brand generally offers two things one is products and the other is services. Successful Brand management is very important for creating a strong and powerful brand. It requires one to follow a number of strategies. Establishing consumer’s faith […]
About this Book Advertising and marketing are the basics of success in any business. A business’s or a company’s income directly depend on advertising and marketing. They are the essential part of business process. It is the process where the public is made aware of the product that business is selling. Although people mistake them […]
About this Book A brand is a name, symbol, design, term and virtually any other characteristic that can be used for identifying a product and distinguishing it from other products. Personal branding can, therefore, be seen as the characteristics of an individual that can be used in distinguishing him from another individual. A brand refers […]
About this Book Nonconscious, unconscious, or subconscious? Brain versus mind: The word brain tends to be used when people talk about anatomical structures or circuitry in the brain. The term mind tends to be used to refer to the subjective cognitive states a brain creates. For example, the prefrontal cortex is an anatomical part of […]
About this Book Certainly, have you ever wondered how to use marketing strategies to promote your business. This is a doubt for many entrepreneurs, after all, there are thousands of tools available. And for small businesses, where resources are more limited, the challenges of marketing are much higher. With this in view, the internet comes […]