The reworking of the substantial data bank and radical analytic solutions has made it attainable for marketers and promoters to establish a user-friendly ambiance for their potential audiences than what prevailed earlier. In this scenario of modern means of communication, the advent of artificial intelligence has carved out a niche for itself in the marketing domain across the globe.
Now, with the help of artificial intelligence, the concept of digital marketing can act as a pointer and indicate the level of performance in terms of invigorating the campaign strategies and return on investments in tandem. Ideally, no significant cost has to be incurred on part of the entrepreneurs or business strategists in sharp contrast to the storyline two decades back. This is an elementary insight of artificial intelligence in marketing and a detailed structure is laid out to be addressed so that the modern trend of marketing the products and services with inherent research and development is understood with clarity and vision.