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The Following is an Excerpt from this Book

Trust is an element of belief reposed in somebody or sincerity, honesty, skill, or power vested in others. From centuries back, people have been building trust with close relations like parents, friends, teachers, domestic help, pets, cattle, etc. People come to terms with what they can expect from someone or something and build trust with their credibility.

An individual’s experience in life is zero if he has not received flak in the past and thereby lost faith in someone or something. It is one of the lessons of life so you have to know that not all people can keep their promises at every stage of life. The pain of having human faith shattered is because of the understandings that things will continue as it is. It is not true at all. The life cyclical ensures that all things are going to change; the transition is the only permanent process that one can definitely anticipate.

People get hurt, particularly in relationships when their trust fails, which is acceptable. The error happens in the method of applying it to other people regardless of gender, and one begins to anticipate the unreliability syndrome. The attraction force tells what people focus on the interest is automatically drawn towards it. The human faith works in the same way. Building trust takes time, but when it is achieved, the effect prevails over the human mind and lingers for long until it is broken by breach of faith.

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Thus, one should accept the fact that trusts are created only to be broken. One should recognize the past trauma, analyze it, process it, and remove it from mind and body. Holding it in will not serve the purpose whereas by venting it out, one feels immense relief. History should be buried behind. If one does this, he can then attempt the next milestone. Reminiscing the same scenario time and again is a signal that the chequered past is still haunting the person. Also, one should start by placing trust in the new situation, a new person and the next wavelength. The urge for leaving them forever is the essence of life when one constantly equates them to past bitter experiences.

A word of suggestion is that building trust is a time-consuming process of slow evolution. Also, if people find it challenging to build trust in a specific situation, there may be a valid reason behind it, so they must not force themselves.

When applying the concept of trust to business, the onus lies with the company to establish credibility. How the entrepreneur is keeping up the reputation of the business is always a talking point. The company tries its best to build faith in potential customers. Both sides go hand in hand to attain their predetermined goals. Trust is a feeling, a faith about something or somebody. There are no guidelines or ground formulas that can be implemented to maintain a trust relationship. It needs to be built with time. That is what attributes it to be a business challenge. It takes due diligence and meticulous thought process, and then only a proper trust seems visible.

The point of interest in business relationships is that it depends on how one makes people feel so much of anyone’s success. Alternatively, the key here is how to build trust among people of mutual interest. Therefore, intending to generate, preserve and maintain a productive customer relationship, focusing on the customers’ emotional needs is essential, which helps in building business relationships through trust.

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Building trust is a two-pronged action. One must consider the conversations held with the nearest friends and relations. A person should share some of the aspects of his personal life, and they, in turn, reciprocate as well. To find out what the emotional needs of the valued customers, the business head need to exchange information with them.

If any of the stakeholders attempt to contact the company, the call should not be left unattended. If the call is missed, one needs to get straight back to them without making any delay. An unattended telephone call may be too detrimental for a business to compensate for and can even cost the business a long-standing relationship. In the absence of any user interaction, the business will be in danger of losing customers. The faith, therefore, will be lost that has been earned with a lot of effort.

If the business owner is committed to use Skype, he needs to wait for the customer to arrive. He should make sure to be there even if committed to a meeting. Similarly, if the proprietor is unable to attend, he should inform the customer and explain the reasons comprehensively. If something of prime importance to the business is discussed by the clients, it is essential to them into confidence. If they expose their views at length, it is an indication that they start trusting the business. One must pick up the threads and build faith in the right earnest. It is not just business. It is the relationship that the company has with the customer.

Does the company sense any resentment from the stakeholders, or is there a communication gap? The business must address it and ask for the related details to redress the grievances. One must have the ability to consider the feelings of the clients. The company will surely build trust when it approaches them with a positive intent. It strengthens engagement and usurps has been said. Several times, clients say they’ve been asked just to have written confirmation that would be different from any verbal truce. One cannot trust a business that makes a decision without consulting the stakeholders. In practice, words mean nothing without documentation.

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If an error has been committed, one needs to address it immediately and try to fix it. If a client has a pressing request, it has to be obliged as a matter of priority.

If it is not feasible to work in harmony as people of the modern era are always preoccupied, the customer should be asked to keep the lines of communication open until the job is completed. Finally, in a business environment, a customer must be accessed through decent communication. And they will surely respond if an effective trust-building process is in place.

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