Digital Marketing

About this Book Digital marketing is a comprehensive term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones and electronic billboards. The main difference between digital marketing and conventional advertising is that digital marketing initiatives are […]

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Brand Management

About this Book Brand plays the role of differentiating products of one producer or manufacturer from another. Brand generally offers two things one is products and the other is services. Successful Brand management is very important for creating a strong and powerful brand. It requires one to follow a number of strategies. Establishing consumer’s faith […]

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Crash Course Advertising and Marketing Law

About this Book Advertising and marketing are the basics of success in any business. A business’s or a company’s income directly depend on advertising and marketing. They are the essential part of business process. It is the process where the public is made aware of the product that business is selling. Although people mistake them […]

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Facebook Marketing

About this Book Long gone is the time when marketing existed solely on newspapers. Stemming from the core need of every brand to set itself apart in the ever growing, overcrowded market place, marketing has evolved into more than an advertisement in the local newspapers or a piece of paper stuck to the wall. Marketing […]

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