About this Book A business house may spend countless hours and invest loads of pecuniary resources in an attempt to rekindle social media marketing. Also, with so many social media enterprises queued up in the market place, it is painstaking to stand out from the crowd and virtually connect with the target audience. Besides, social […]
About this Book Want to start a new coffee shop or open a new book store, but have doubts on whether there will be adequate sales? Always dreamt of working in the management business but don’t know the rules? Want to begin a start-up company, but don’t know if the news and ideas will reach […]
About this Book Digital marketing is a comprehensive term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones and electronic billboards. The main difference between digital marketing and conventional advertising is that digital marketing initiatives are […]
About this Book Brand plays the role of differentiating products of one producer or manufacturer from another. Brand generally offers two things one is products and the other is services. Successful Brand management is very important for creating a strong and powerful brand. It requires one to follow a number of strategies. Establishing consumer’s faith […]
About this Book Advertising and marketing are the basics of success in any business. A business’s or a company’s income directly depend on advertising and marketing. They are the essential part of business process. It is the process where the public is made aware of the product that business is selling. Although people mistake them […]
About this Book Long gone is the time when marketing existed solely on newspapers. Stemming from the core need of every brand to set itself apart in the ever growing, overcrowded market place, marketing has evolved into more than an advertisement in the local newspapers or a piece of paper stuck to the wall. Marketing […]
About this Book Instagram is all about how the consumers react to the changing brands these days. They expect all the brands to connect visually, which are giving rise to newer challenges for the companies to implement new marketing techniques. It is an amazing way for the brands to communicate to their customers in a […]