About this Book

Negotiation can be termed as a result-oriented discussion or conversation between two or more people with the purpose being reaching a mutually-beneficial conclusion. In most instances, the result benefits all parties, but there are times some or single member of that party carries the day. With negotiation skill, one can easily resolve differences among the participants in that discussion to achieve a beneficial outcome for the groups and individuals involved in the negotiation process. Not everyone has what it takes to negotiate beneficially; some skills are required to do this successfully. Be that as it may, virtually everyone can learn these skills.

Individuals working with marketing and sales portfolio will benefit a lot from negotiation skills. It is normal for each of the customers to insist on having his or her way, but a good negotiator knows how to find a common meeting ground between the customer and the company he or she is representing. The skilful negotiator can find a mutually advantageous position for all the parties involved.

The skills of negotiation are critical to all business managers and leaders; they require particular idea and strategies for negotiation since they will be at the centre of cutting deals for the organisation. Good negotiation skills are useful for business promotion and conflict resolution, which is why they are being included in leadership training programs in the business world today. The information available on negotiation is huge.

However, texts like this one seek to simplify the available information as much as possible to give the reader something straight to the point and easy to understand. As a busy executive with limited time to spare for reading, you will find this text a handy and simplified helpmate to guide you on the intricacies and secrets of business negotiation. Being busy means an executive has limited time to study in preparation for day to day negotiations, but with the information provided here, preparing for those negotiations will be quicker and the endpoint will ensure more helpful ideas for the organisation.

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Negotiation can be complex, and the company representative needs to be adequately prepared to meet with and overcome the challenges involved. The skills to be learned in this text, aside from being used in business negotiation, will also find usefulness in managing good business deals, protecting the company against competition, handling difficult conversations and resolving conflicts. The content in this text looks at negotiation from various perspectives and consider various parameters, including the simple and complex ones. As much as possible, the complex ones are simplified for a better understanding of the reader. Details are given to some of the specific tactics utilised in the course of by certain professionals in this area; examples of the techniques to be considered are a compromise, collaboration, divulging true intentions, spotting and using deceptions and several others. The text is simply invaluable to every goal-oriented negotiator; it can improve team building, buying and selling.

Some skills are required for negation to achieve the desired end goal, and some of the important skills will be discussed in this text. You will learn some of the games being played during the negotiation and, therefore, become a better player in these games. The information provided here will equally teach the reader how to predict the various sequences of negotiation activities. Furthermore, the text will simplify the tactics and strategies of many frontline players in the negotiation game.

Some rules in the negotiation game are proven to lead to success; some of these rules will be mentioned in this text.

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