Customer relationship management is of a great use to the multilevel business arrangement. Its use can be dated back to the era of preindustrialisation, when its need was found for keeping track about the needs and demands of the customer.

Many advancements were made since that time, but the term CRM was finally identified in 2005. To date the CRM continuously gets updated with the recent technological advancements made in the software department. This makes the CRM endowed with best of the features to date.

The CRM even keeps a database consisting of information about its customers’ personal details as well as the details about the purchasing interests of the customer, such as likes and dislikes for an item, purchasing history, etc. Apart from this, the company also tries to maintain communication through social media platforms to keep themselves updated with the experiences of the customers about the use of their product. It is also essential for maintaining relationship with their customers (new or old), which reflects upon the organization’s final output value.

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