About this Book

Agile in simple terms, means the ability to move easily and quickly. In the business circle, agility or agile strategy refers to an approach in product management wherein within the dynamic, fast-changing market place an innovative strategic approach is conducive for profit and success. Agile strategizing involves a method of planning wherein importance is given to big-picture thinking, extra customer focus, and swift learning and adaption to the changing market scenarios. Agile strategy focuses on gaining a competitive advantage mainly by capitalizing on fresh innovations. The concept of agile strategy describes an organization’s ability to stay flexible and fluid, by continuously changing as well as updating their operations through new innovations. Agile strategic approach enables and equips any organization to think and plan ahead of the market, quickly mobilizing itself, adapting to market shifts, filling capability gaps, capturing new revenue in advance of the competition, and finally creating new markets.

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