Certainly, you have wondered how to use marketing strategies to promote your business. This is a doubtful matter for many entrepreneurs, after all, there are thousands of tools available. And for small businesses, where resources are more limited, the challenges of marketing are much higher. With this in view, the Internet is a cost-effective solution and efficient for small businesses who want to increase the visibility of your business.
Daily, we make use of email, we access websites, shop online, we use social networks. However, to have it incorporated into our lives so quickly we forget sometimes that these users present on the Internet are also our customers and consumers. Here we discuss ways and strategies to attract customers! This is the central focus of this book. If you have a small business, you know very well the importance of customers. They are the reason of existence of the business. Henry Ford said “It is not the employer who pays the wages, but the customer.” Well, as the person responsible for a small business, you are constantly looking for new ways to attract and retain customers.
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