About this Book

Sales refer to the process by the means of which the salesperson or the sales team is able to make revenue for itself on the basis of which the company is ranked positions in the market against its competitors.

Sales are related to grasping people’s mind, understanding their needs and requirements that enable them to make the right decision about choosing a product. The buyer and seller interact with each other, make deals, negotiate the price and close the deal. A good sale should come out as a win-win situation for both buyer and seller. The sales are essential and play a crucial role in a business.

The sales process is the line of events that take place during a sale. An efficient salesperson will follow the sales process accurately in order to present its customers with a successful deal.

It is important for a company to possess a great sales team for yielding optimum results. A great sales team can be considered similar to great schools. Their goal is to achieve the best results and to ensure this, they work persistently to instill optimal sales skills within their reps. It has been commonly seen that most of the sales teams are led by a sales coach rather than by a sales manager.

Sales skill is something that isn’t naturally present within the young minds and also it is not easy for the sales leaders to teach best sales skills to their reps due to time constraints or lack of mastery, as they think.

A company or an organization thrives and survives because of the sale of the product that it brands or produces. It is important for the company to secure its sales on the basis of which it is rated over a measurable sales performance.

Read:  Balanced Scorecard for Performance Measurement | eBook | AudioBook

Every company is required to possess its own sales methodologies that represent the product, market, values, and goals of the company in the best interests.

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