This in an excerpt from this book
Instagram is all about how the consumers react to the changing brands these days. They expect all the brands to connect visually, which are giving rise to newer challenges for the companies to implement new marketing techniques. It is an amazing way for the brands to communicate to their customers in a natural and an inconspicuous way.
Instagram has been adopted by most of the brands so that they can cover all the bases on prevalent social media but have been unable to completely utilize the platform as an effective marketing channel. More than 400 million eyes are on this social site but most of them have been unable to get their messages across, it seems as the messages are being lost in the burst of content. Instagram moves at a faster pace in comparison to the other social sites, and the brands seem to have problems in marketing using a visual medium and creating cost effective ways to procure good imagery, at this pace.
With just four years since its inception Instagram has become one of the leading social networking sites of today, famous with the millennial demographic which is the most tough and smart group to connect. Growth of mobile industry has led to a cultural shift towards visual content, and Instagram is the precise solution now.
Pictures speak on Instagram; marketing departments need to learn how to present their brands visually and artistically to effectively connect to the consumers. There need to be a clear message sent across to the consumers by skilfully combining elements of art, storytelling, content procurement and content development.
This book contains all that the brands need to know about marketing with Instagram. From developing a strategy to what you need to do to make a good post and to utilize the platform of Instagram in a way that you attract a good traffic for your brand. This ultimate book has it all covered.
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